hot button
Pronunciation:
noun
Definitions
A central issue, concern or characteristic, especially one that motivates people to make a choice
The principal desire that a salesman needs to "hit" in order to make a sale
An emotional trigger; something that arouses strong emotion or opinions.
adjective
Definitions
Arousing intense reactions; eliciting strong emotion or controversy.
Example: The newspaper published articles on the hot-button issues on the front page to attract attention.