upfront
noun
Definitions
A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
verb
Definitions
To bring to the fore; to place up front for consideration
adjective
Definitions
Honest, frank and straightforward.
In a forward, leading or frontward position.
(of money) Paid in advance.
adverb
Definitions
Beforehand
As an attacker
Example: He's a poor defender, so we always play him upfront.